The way people discover, evaluate and buy products has changed dramatically in the last decade. Gone are the days when a single television ad or a one-size-fits-all email blast could move someone from curiosity to a purchase. Today's buyers wander through multiple channels, scroll endless feeds and expect a seamless experience whether they're searching on Google, swiping through Meta platforms, subscribing to a HubSpot email list or walking past a storefront. Growth-stage fou