A client walked into our office last year, a founder running a promising B2B SaaS product. He had burned through nearly four months of ad budget on Meta Ads and had a spreadsheet full of leads that were going nowhere. Cost per lead looked great on paper. Sales team was frustrated. He asked us a question a lot of businesses are asking right now: "Are we even on the right platform?" That question does not have a one-line answer. And anyone who tells you it does is either oversi